Why Wool?

My family has grown wool in Australia for five generations and the distinctive qualities of wool have always been at the forefront of my involvement.

The warmth and durability of wool is always a major influence in the development of my products with a sincere belief that wool can truly benefit the consumer.

In the past wool was seen as an elite fibre and was traded as such. My view is that wool should be promoted as a unique fibre, not an elite fibre. Many wool products in the market place are expensive due to production cost. My policy is to produce articles in Australia that are affordable.

The performance of wool in the modern age is second to none.

• Wool is a living breathing natural fibre with distinct qualities.
• Wool is healthy to wear! Wool breathes as it absorbs and evaporates moisture therefore keeping you warm in winter and cool in summer.
• Wool has natural fire resistant properties. Pure wool will smoulder when exposed to flame rather than burn.
• Wool is an energy efficient product – wear wool and turn down your heating!
• Wool has natural recovery; each fibre is resilient and springy thanks to its complex internal structure.
• Wool is everything you would expect from a modern fibre with natural stretch and breatheability.
• Wool is washable.
• When blended with other fibres, wool’s natural benefits improve the performance of the product.